Integrate with your CRM in minutes
Stop wrestling with the API, guessing query params, and hitting rate limits. Sequin syncs your CRM and production database so you can build with all the power of SQL.
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Explore the Sequin way
1
Sync
Unify your data
Sequin saves you valuable time by syncing all the contacts, accounts, deals, and custom objects in your CRM right to your database in real-time. Instead of parsing old API docs, fussing with access tokens, or hacking ETL pipelines — start with all your data in the database you already know how to use.
Pick your CRM
Choose the CRM you're integrating from our catalog. More sources are being added regularly.
Select your data
Select just the tables and columns you need to start. Add more data to your sync at any time.
Connect your database
Start syncing to one of our hosted databases in a click. Or sync directly to your production database.
Production-grade Sync
Real-time
Sequin is always syncing so your database is never more than a couple seconds behind your CRM.
Smart mapping
Your customer data is mapped to a Postgres schema with native types and foreign keys.
Resilient
We manage your API quota, handle webhooks, recover from errors, and monitor your sync.
2
Build
Go fast
Sequin comes with a complete toolset to accelerate development for you and your team at every stage. From your proof-of-concept, to the first production deploy, to the inevitable migration.
SQL & ORMs
CRM data is structured, but the API makes it a hassle to retrieve and update. Nested queries, proprietary query languages, pagination, and data caps turn simple integrations into multi-month projects.
Instead, get integrated in just a couple minutes with all your data in your database. Say hello to your old pals JOIN and WHERE. Or use your favorite ORM.
{ headers: {Authorization: "Basic your_key"
"Content-Type": "text/json"
},
method: "POST",
body: JSON.stringify({ customer: "cus_TUJiqxHeTUHRh6Xz"}
}
})
const data = await res.body.json()
where: { customer_id: "cus_TUJiqxHeTUHRh6Xz"}
})
Sequin.subscribe('close', 'signup', (event) => {
handle_paid_invoice(event.customer_id)
}
On-demand Events
Often, changes in your CRM should trigger a process or update a field in your database. You can setup Webhooks, but what if you miss one? Setting up a robust system to handle all possible webhooks, errors, and retries is time-consuming.
With Sequin, skip webhooks entirely. Use our client libraries and locally synced event table to process new events as they happen. You can work with your event table as you need - replay, rewind, and restart.
Writes
Yes, we've thought about writes too. Sequin promotes a one-way dataflow: read from your database, write to the API.
But what if you want to read data immediately after mutating some data? Use Sequin's /wait endpoint or proxy. This ensures your data is up-to-date before you read from your database again.
Unleash your CRM
With all your customer data accessible in your database, you can leverage your CRM in completely new ways.
Integrate faster
Combine your CRM and production data to create better experiences from onboarding to support.
Supercharge ops
Make your CRM a source of truth as teams make changes in custom internal tools and workflows.
Real-time analytics
Connect your CRM to BI tools to build dashboards and metrics that update as deals change.
Upgrade your tools
Retool. Supabase. Hasura. If it supports Postgres, Sequin makes it work with your CRM.
3
Scale
Iterate with ease
CRMs change all the time. Fields get added and then deleted. Pipelines change. Custom objects emerge. API versions increment. You'll need to adapt without rewriting your integration. With Sequin, just select the new data you need as you need it. We'll take care of the rest.
Standard Migrations
You already use database migrations to handle changes in your data structures. Now, with Sequin, you can use these same migrations to work with your CRM data.
Version Control
Better with Scale
Ready to get started?
No credit required
Stef Lewandowski
Senior Software Engineer, On Deck
Matt Caruso
Operations Manager, Vimeo
Soroush Pour
Head of Engineering, Vow
